Lipocerin claims to be “America’s Hottest Weight Loss Supplement” and that “a thinner you is a reality!” Well the reality is that that is nothing short of a bold face lie. Lipocerin is yet another diet pill with unproven ingredients and sketchy marketing tactics.
Interestingly enough, when I started researching Lipocerin, their website seemed extremely familiar. In fact, I had to double check to see if I had already reviewed it. I happened upon my Phenocerin review that I did a little bit ago. And lo and behold, these two websites are virtually exactly the same! It turns out that they are made by same company, Nutritional Science Laboratories.
If you’ve read my Phenocerin review, you’ll know that one of our main complaints with the diet pill was their very deceiving marketing schemes and just plain bad business practices. So, what do you think this review will be like? The same – horrible.
Hoodia Gardonii – Hoodia has become extremely popular as of late but the fact still stands that there is absolutely NO supporting research to back up its claims of appetite suppression. Lipocerin also doesn’t disclose how much of this ingredient they’ve included which is never a good sign (although in reality, it wouldn’t matter anyways since I don’t believe hoodia to be effective).
Chromium Picolinate – Some studies show chromium to help in regulation of body fat storage (through insulin regulation). Others studies show that it has no effect. To be completely decisive, there will need to be more studies done.
The other ingredients can pretty much be ignored except for Kola Nut and Guarana which contain caffeine. Caffeine is actually one of the few ingredients that is backed by a substantial amount of research pertaining to its effectiveness in weight loss. Lipocerin, however, doesn’t disclose how much of it is in the pill (or any other ingredients for that matter) so we don’t know if it would be effective or not. Since they only lightly mentioned it in passing on their website, we’re guessing that there’s not very much in there at all.
You’ll notice that these are basically the same exact ingredients that they included in Phenocerin.
Not only did Lipocerin use the same ingredients as they did for Phenocerin, but they hung on to same horrible marketing tactics as well. They have a slew of techniques to try to make them look more credible than they actually are. One of these is a posting of a picture of some “doctor” above an explanation of why Lipoocerin will work (as if the doctor was saying it rather than the makers of Lipoocerin).
I again searched to find any reference of Lipocerin on those programs that were listed in the “AS SEEN ON” box. Not suprisingly, I couldn’t find anything at all. Also their testimonial photos look like a consortium of pictures taken off the internet or myspace. They did, however, make sure that their (paid) testimonial was holding the right bottle of diet pills this time (unlike Phenocerin). Good job Lipocerin.
Also, just like with Phenocerin, in small letters below “Jen’s” testimonial, you see this: “Testimonial results not typical; your results may vary. Individual used Lipocerin with diet and exercise and has been remunerated.” If the results aren’t typical, why would you make that your main testimonial and sales pitch? Also, in case you were wondering, “remunerated” means “compensated” or “paid.” I’m not sure how valid a paid testimonial is (said very sarcastically), but I would definitely take it into consideration if I were you.
$59.00 for a 1 month supply. For the ingredients that it includes, that seems very high.
They have a guarantee on their “free trial” but not on their actual product when purchased.
The bottom line is this: The diet pill itself is not likely be very effective at all considering its ingredient profile. And where they haven’t even disclosed the amounts of the each ingredient, it’s definitely not looking good from a consumers standpoint. But, even if the diet pill looked as though it may work, there’s still no way I’d buy something from a company with such shady marketing and business practices. Especially if it’s something that I’m going to be putting into my body.
The website is the same as Phenocerin, their marketing and stories are the same, the ingredients are the same, and even their bottle is the same. Sounds to me like their trying to pass off one diet pill as two. Doesn’t sound too trustworthy to me. Two thumbs down for Lipocerin, and any other supplement that they come out with for that matter.