PatenTrim Chooses Transparency Review
I was perusing the websites of some of our top diet pills today and came across PatenTrim’s site and thought I’d expound a little bit on a rarity that we see with diet pill companies today. If there is anything that sets PatenTrim’s marketing apart from other’s, it’s their incessent focus on ingredients, the fact that they disclose everything about their ingredient profile, and that they include very high amounts of each ingredient (especially when compared to competitors).
Focus on Ingredients
One of the first thing you see when you pull up PatenTrim’s website is “Clincially Proven Ingredients. Clinically Proven Amounts. Clinically Proven Results.” Clearly, they were trying to convey their clear focus on ingredients. We couldn’t agree more with their vision. In the end, what makes a diet pill what it is? The price? The guarantee? The marketing? The endorsements? No, no, no, and no. The actual ingredients in the pill are the only things that have any control over the effectiveness of the diet pill. Hence, ingredients are king.
That focus on ingredients is carried throughout the entire website. They go through each ingredient and systematically detail the benefits of each. Not only that, but we actually agree with the sales copy for each ingredient (this almost never happens). Oh, and what’s that at the bottom of the page? References to the sources of the clinical research that supports their claims. Impressive. Are you starting to see why we’ve ranked PatenTrim as one of our top diet pills?
Another one of the first things you see at the top of their site is a fully disclosed listing of all its ingredients, including their amounts. On about half of the pills that we review we have to really search deap into their website to even find a simple listing of their ingredients (it’s often in a hidden FAQ somewhere). And a way smaller fraction of those include the amounts of each ingredient (like 5% if that). The reality of it is that the vast majority of diet pill companies use proprietary blends to hide how much of each ingredient is actually included.
More of the Good
I found this graph to be particularly insightful:
Here you can clearly see that PatenTrim is heads and shoulders above the competition when it comes to the amounts of the ingredients in the product. (Note that I didnt say the number of ingredients, but the amounts of each ingredient. Some pills throw 25 different ingredients on their label to make it look more credible. In reality, it’s usually the opposite. There isn’t near enough of each ingredient to make any difference at all.)
The reason that PatenTrim includes such higher amounts is that they are following the amounts that are used in the clinical studies that show that they are effective. Most companies include the good ingredients and quote the clinical research, but they include much lower amounts than those that are used in the studies.
Bottom line: Props go to PatenTrim for their clean marketing techniques and impressive focus on ingredients. After all, what more is a diet pill than a collection of its ingredients?